This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from provenoptic.com.
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to turn them off, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we refer to “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
How do we use your personal information?
We generally use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging shipping, and providing you with invoices and order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns).
By submitting your contact information on this website, you acknowledge that your information may be added to our email lists. You can opt out of these emails at any time via the link found at the bottom of each email.
As you browse this website, advertising cookies will be placed on your computer so that we can understand what you are interested in.
Through our display advertising partners at Google and Facebook, we can present you with retargeting advertising on other sites based on your previous interaction with this website.
Our partners' techniques do not collect personal information such as your name, email address, postal address, or telephone number. You can visit this page to opt out of AdRoll, Google, and their partners’ targeted advertising.
Sharing your personal information
We share your Personal Information with third parties to help us use it, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights otherwise.
Behavioural advertising
As described above, we use your personal information to provide targeted advertisements or marketing communications that interest you.
For more information about targeted advertising, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you want to exercise this right, please contact us using the contact information below.
Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site) or to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we will keep your Order Information for our records unless and until you ask us to delete it.
Changes
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 18.
Contact us
For more information about our privacy practices, if you have questions or would like to complain, please contact us by e‑mail at support@provenoptic.com.